Creative Direction + Brand Strategy for Female Founders
fever
high
PAST BRAND COLLABORATIONS + PARTNERSHIPS
We care about the details others tend to overlook. The pacing of a homepage, the sentence someone lingers on without realizing, the difference between a brand built for the moment and one designed to remain relevant long after trends fade. Because every decision shapes perception, and ultimately, how people experience the business itself.
Website Design
Editorial layouts. Smart copy. Conversion-driven structure. A site that feels expensive in the best possible way and works just as hard behind the scenes.
Creative Direction
For founders building something bigger than a pretty feed.
Campaign concepts, launches, visuals, and brand direction designed to keep every touchpoint feeling cohesive, intentional, and unmistakably yours.
"Capturing the exact look, feel, and vibe I was hoping for"
I found Urooj on Contra, and how lucky was I do have done so? She did an outstanding job designing my aesthetics website—capturing the exact look, feel, and vibe I was hoping for. Her design sense is polished, clean, and truly aligned with the brand I envisioned! Urooj quickly became more than just a designer—she became a friend and a true supporter of my work. She was collaborative, encouraging, and genuinely cared about the success of the project. The highest of praise and LOVE. THANK YOU!
Edie Lacefield | TART Aesthetics
take it from them
ABOUT the
FOUNDER
Brand Strategist, Creative Director, and Certified Kajabi Expert
Twelve years in, I've stopped believing design is about aesthetics. Before anyone reads your headline or understands your offer, they've already decided something about you. That decision takes about three seconds and it's almost entirely emotional.
This industry plays it safe. Polished brands with no pulse. Strategy built to please everyone, which is how you end up resonating with no one.
You bring the ambition, and the thing you've never said out loud. I bring a psychology degree I actually use and an almost inconvenient obsession with what makes people stop, stare, and repeat you.
You leave with a brand that doesn't have to introduce itself twice.
I’m a type-A creative, a PhD dropout, and a two-time cancer survivor, which is a long way of saying I ran out of patience for work nobody remembers.
I don't build brands. I build obsession.
I STOPPED ASKING FOR permission THE DAY I almost RAN OUT OF TIME.
“
Ready to build something people can't stop talking about?
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